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Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Adverts
Abundance
Marketing
Advertising
Environmental
World
Striptease
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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All discoveries in art and science result from an accumulation of errors.
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Life. Consider the alternative.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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All advertising advertises advertising.
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When things come at you very fast, naturally you lose touch with yourself.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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The media have substituted themselves for the older world.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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Typographic man can express but is helpless to read the configurations of print technology.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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The bible belt is oral territory and therefore despised by the literati.
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Schizophrenia may be a necessary consequence of literacy.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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