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A typewriter is a means of transcribing thought, not expressing it.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Thought
Mean
Transcribing
Typewriter
Typewriters
Expressing
Means

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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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The new media are not bridges between man and nature - they are nature...
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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The media have substituted themselves for the older world.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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First we build the tools, then they build us.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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The most human thing about us is our technology.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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