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The more the data banks record about each one of us, the less we exist.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Data
Record
Exist
Records
Technology
Information
Less
Science
Banks
More quotes by Marshall McLuhan
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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All advertising advertises advertising.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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At electric speed, all forms are pushed to the limits of their potential.
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Obsolescence never meant the end of anything, it's just the beginning.
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It is the framework which changes with each new technology and not just the picture within the frame.
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First we build the tools, then they build us.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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Most people are alive in an earlier time, but you must be alive in our own time.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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... Their power to see environments as they really are.
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We don't know who discovered water, but we know it wasn't the fish.
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Schizophrenia may be a necessary consequence of literacy.
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