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It is the framework which changes with each new technology and not just the picture within the frame.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Technology
Within
Framework
Frame
Picture
Changes
Media

More quotes by Marshall McLuhan

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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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The global village is a place of very arduous interfaces and very abrasive situations.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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On Spaceship Earth there are no passengers everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.
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Most of our assumptions have outlived their uselessness.
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Publication is a self-invasion of privacy.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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The name of a man is a numbing blow from which he never recovers.
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We are all robots when uncritically involved with our technologies.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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The mother tongue is propaganda.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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Most people are alive in an earlier time, but you must be alive in our own time.
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