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It is the framework which changes with each new technology and not just the picture within the frame.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Within
Framework
Frame
Picture
Changes
Media
Technology
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The bible belt is oral territory and therefore despised by the literati.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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The global village is a place of very arduous interfaces and very abrasive situations.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The 'expert' is the man who stays put.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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