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It is the framework which changes with each new technology and not just the picture within the frame.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Technology
Within
Framework
Frame
Picture
Changes
Media
More quotes by Marshall McLuhan
I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
Marshall McLuhan
The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
Marshall McLuhan
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
Marshall McLuhan
The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
Marshall McLuhan
The bible belt is oral territory and therefore despised by the literati.
Marshall McLuhan
We don't know who discovered water, but we know it wasn't the fish.
Marshall McLuhan
Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
Marshall McLuhan
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Marshall McLuhan
If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
Marshall McLuhan
The more the data banks record about each one of us, the less we exist.
Marshall McLuhan
The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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I may be wrong, but I'm never in doubt.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The age of automation is going to be the age of do it yourself.
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The rythms of typing favour short, concise sentences, sentences with oral form.
Marshall McLuhan
First we build the tools, then they build us.
Marshall McLuhan
The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
Marshall McLuhan
The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
Marshall McLuhan
Only a fraction of the history of literacy has been typographic.
Marshall McLuhan
All media exist to invest our lives with artificial perceptions and arbitrary values.
Marshall McLuhan
