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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Social
Commercial
Right
Indifferent
Evoking
Every
Essentially
Ascetic
Occasions
Specifications
Tone
Blueprints
Members
Occasion
Whose
Ritual
Society
Provided
More quotes by Marshall McLuhan
In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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The huge advantage of Canada is its backwardness.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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It is the framework which changes with each new technology and not just the picture within the frame.
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Jokes are grievances.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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People who write obscurely are either unskilled in writing or up to mischief.
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Advertising is an environmental striptease for a world of abundance.
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Our motor car is our supreme form of privacy when we are away from home.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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The price of eternal vigilance is indifference.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Invention is the mother of necessities.
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