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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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Society
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Commercial
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Indifferent
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Every
Essentially
Ascetic
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Tone
Blueprints
Members
Occasion
More quotes by Marshall McLuhan
It is the framework which changes with each new technology and not just the picture within the frame.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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All advertising advertises advertising.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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First we shape our tools, thereafter they shape us
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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At electric speed, all forms are pushed to the limits of their potential.
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The name of a man is a numbing blow from which he never recovers.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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We don't know who discovered water, but we know it wasn't the fish.
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... Their power to see environments as they really are.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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All discoveries in art and science result from an accumulation of errors.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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