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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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Ascetic
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Tone
Blueprints
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Occasion
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Ritual
Society
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Commercial
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Evoking
More quotes by Marshall McLuhan
Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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Fish did not discover water.
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I may be wrong, but I'm never in doubt.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
Marshall McLuhan
The more the data banks record about each one of us, the less we exist.
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We become what we behold. We shape our tools and then our tools shape us.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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It is possible to deal with the entire environment as a work of art.
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
Marshall McLuhan
