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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Tone
Blueprints
Members
Occasion
Whose
Ritual
Society
Provided
Social
Commercial
Right
Indifferent
Evoking
Every
Essentially
Ascetic
Occasions
Specifications
More quotes by Marshall McLuhan
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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Our motor car is our supreme form of privacy when we are away from home.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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Obsolescence never meant the end of anything, it's just the beginning.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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Canada is the only country in the world that knows how to live without an identity.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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All discoveries in art and science result from an accumulation of errors.
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People who write obscurely are either unskilled in writing or up to mischief.
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Only a fraction of the history of literacy has been typographic.
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