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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Members
Occasion
Whose
Ritual
Society
Provided
Social
Commercial
Right
Indifferent
Evoking
Every
Essentially
Ascetic
Occasions
Specifications
Tone
Blueprints
More quotes by Marshall McLuhan
The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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Only the vanquished remember history.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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The 'expert' is the man who stays put.
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Publication is a self-invasion of privacy.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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We become what we behold. We shape our tools and then our tools shape us.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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Most people are alive in an earlier time, but you must be alive in our own time.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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The global village is a place of very arduous interfaces and very abrasive situations.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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