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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Rules
Researchers
Comfort
Utility
Ways
Fists
Researcher
Business
Deception
Disguised
Hands
Tyrants
Fist
Today
Club
Flocks
Way
Clubs
Shepherds
Market
Tyrant
More quotes by Marshall McLuhan
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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We are all robots when uncritically involved with our technologies.
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People who write obscurely are either unskilled in writing or up to mischief.
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We impose the form of the old on the content of the new.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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At electric speed, all forms are pushed to the limits of their potential.
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Obsolescence is the moment of superabundance.
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When things come at you very fast, naturally you lose touch with yourself.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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We have be-come irrevocably involved with, and responsible for, each other.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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