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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Comfort
Utility
Ways
Fists
Researcher
Business
Deception
Disguised
Hands
Tyrants
Fist
Today
Club
Flocks
Way
Clubs
Shepherds
Market
Tyrant
Rules
Researchers
More quotes by Marshall McLuhan
A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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The mother tongue is propaganda.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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Language is a form of organized stutter.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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