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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Market
Tyrant
Rules
Researchers
Comfort
Utility
Ways
Fists
Researcher
Business
Deception
Disguised
Hands
Tyrants
Fist
Today
Club
Flocks
Way
Clubs
Shepherds
More quotes by Marshall McLuhan
Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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If it works, it's obsolete.
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First we shape our tools, thereafter they shape us
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Photography turns people into things and their image into a mass consumer product.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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The method of our time is to use not a single but multiple models for exploration.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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Our technology forces us to live mythically
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First we build the tools, then they build us.
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All media are extensions of some human faculty- psychic or physical.
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I don't necessarily agree with everything I say.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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It is possible to deal with the entire environment as a work of art.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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