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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Communication
Media
Talking
Nature
Always
Shaped
Men
Societies
Content
Communicate
More quotes by Marshall McLuhan
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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Photography turns people into things and their image into a mass consumer product.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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Electronic man has no physical body.
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I wouldn't have seen it if I hadn't believed it.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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The 'expert' is the man who stays put.
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Only the vanquished remember history.
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Electricity does not centralize, but decentralizes.
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The global village is a place of very arduous interfaces and very abrasive situations.
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Obsolescence never meant the end of anything, it's just the beginning.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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First we build the tools, then they build us.
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