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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Communicate
Communication
Media
Talking
Nature
Always
Shaped
Men
Societies
Content

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Nobody can commit photography alone.
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We are all robots when uncritically involved with our technologies.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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Most people are alive in an earlier time, but you must be alive in our own time.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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The 'content' of any medium is always another medium.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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There is no individualism in Eastern or oral cultures.
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The huge advantage of Canada is its backwardness.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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It is possible to deal with the entire environment as a work of art.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Jokes are grievances.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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