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Schizophrenia may be a necessary consequence of literacy.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Schizophrenia
Literacy
Consequence
Necessary
May

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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Life. Consider the alternative.
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Photography turns people into things and their image into a mass consumer product.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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The global village is a place of very arduous interfaces and very abrasive situations.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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Money is a poor man's credit card.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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