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The new electronic independence re-creates the world in the image of a global village.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Image
Internet
Politics
Interdependence
Science
Electronic
World
Village
Creates
Independence
Global
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All advertising advertises advertising.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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Canada is the only country in the world that knows how to live without an identity.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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Most people are alive in an earlier time, but you must be alive in our own time.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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The global village is a place of very arduous interfaces and very abrasive situations.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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There is no individualism in Eastern or oral cultures.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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People who write obscurely are either unskilled in writing or up to mischief.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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