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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Little
Wolf
Eaten
Riding
Reared
Advertising
Adverts
Red
Objection
Singing
Objections
Modern
Commercials
Littles
Hood
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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The price of eternal vigilance is indifference.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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People who write obscurely are either unskilled in writing or up to mischief.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Our technology forces us to live mythically
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The story begins only when the book closes.
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I don't necessarily agree with everything I say.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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On Spaceship Earth there are no passengers everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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The most human thing about us is our technology.
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