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Affluence creates poverty.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Affluence
Creates
Poverty
Poor
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The huge advantage of Canada is its backwardness.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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The mother tongue is propaganda.
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Nobody can commit photography alone.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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A nomadic society cannot experience enclosed space.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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At electric speed, all forms are pushed to the limits of their potential.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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The new electronic independence re-creates the world in the image of a global village.
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We have be-come irrevocably involved with, and responsible for, each other.
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