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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Humans
Method
Collective
Ideally
Ultimate
Aspiration
Endeavors
Toward
Endeavor
Impulses
Among
Impulse
Aims
Consciousness
Aim
Electronic
Handicraft
Goal
Advertising
Aspirations
Handicrafts
Business
Harmony
Collectives
Stretches
Human
Using
Methods
Programmed
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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We have be-come irrevocably involved with, and responsible for, each other.
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Art is anything you can get away with.
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Obsolescence never meant the end of anything, it's just the beginning.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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The story begins only when the book closes.
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