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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Goal
Advertising
Aspirations
Handicrafts
Business
Harmony
Collectives
Stretches
Human
Using
Methods
Programmed
Humans
Method
Collective
Ideally
Ultimate
Aspiration
Endeavors
Toward
Endeavor
Impulses
Among
Impulse
Aims
Consciousness
Aim
Electronic
Handicraft

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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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We are all robots when uncritically involved with our technologies.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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It is possible to deal with the entire environment as a work of art.
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Advertising is an environmental striptease for a world of abundance.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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Most people are alive in an earlier time, but you must be alive in our own time.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Electronic man has no physical body.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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The more the data banks record about each one of us, the less we exist.
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We don't know who discovered water, but we know it wasn't the fish.
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