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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Humans
Method
Collective
Ideally
Ultimate
Aspiration
Endeavors
Toward
Endeavor
Impulses
Among
Impulse
Aims
Consciousness
Aim
Electronic
Handicraft
Goal
Advertising
Aspirations
Handicrafts
Business
Harmony
Collectives
Stretches
Human
Using
Methods
Programmed
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Life. Consider the alternative.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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The 'content' of any medium is always another medium.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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I don't necessarily agree with everything I say.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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Art is anything you can get away with.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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