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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Humans
Method
Collective
Ideally
Ultimate
Aspiration
Endeavors
Toward
Endeavor
Impulses
Among
Impulse
Aims
Consciousness
Aim
Electronic
Handicraft
Goal
Advertising
Aspirations
Handicrafts
Business
Harmony
Collectives
Stretches
Human
Using
Methods
Programmed
More quotes by Marshall McLuhan
The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
Marshall McLuhan
Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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The more the data banks record about each one of us, the less we exist.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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Invention is the mother of necessities.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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We are all robots when uncritically involved with our technologies.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
Marshall McLuhan
