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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Rather
Experience
Influences
Understands
Experiences
Behavior
Influence
Everybody
Understanding

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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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It is possible to deal with the entire environment as a work of art.
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The more the data banks record about each one of us, the less we exist.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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