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We become what we behold. We shape our tools and then our tools shape us.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Become
Behold
Shape
Tools
Shapes

More quotes by Marshall McLuhan

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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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The new media are not bridges between man and nature - they are nature...
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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I don't necessarily agree with everything I say.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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The mother tongue is propaganda.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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The method of our time is to use not a single but multiple models for exploration.
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Art is anything you can get away with.
Marshall McLuhan