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We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Shapes
Become
Behold
Shape
Tools
More quotes by Marshall McLuhan
Man works when he is partially involved. When he is totally involved he is at play or leisure.
Marshall McLuhan
When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
Marshall McLuhan
Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
Marshall McLuhan
Jokes are grievances.
Marshall McLuhan
When things come at you very fast, naturally you lose touch with yourself.
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... Their power to see environments as they really are.
Marshall McLuhan
All media are extensions of some human faculty- psychic or physical.
Marshall McLuhan
All discoveries in art and science result from an accumulation of errors.
Marshall McLuhan
I do not explain, I explore.
Marshall McLuhan
I don't necessarily agree with everything I say.
Marshall McLuhan
It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
Marshall McLuhan
Canada is the only country in the world that knows how to live without an identity.
Marshall McLuhan
Most of our assumptions have outlived their uselessness.
Marshall McLuhan
The huge advantage of Canada is its backwardness.
Marshall McLuhan
Electricity does not centralize, but decentralizes.
Marshall McLuhan
If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
Marshall McLuhan
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Marshall McLuhan
The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
Marshall McLuhan
A nomadic society cannot experience enclosed space.
Marshall McLuhan