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We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Shape
Tools
Shapes
Become
Behold
More quotes by Marshall McLuhan
The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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All media are extensions of some human faculty- psychic or physical.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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The ignorance of how to use knowledge stockpiles exponentially.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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Obsolescence never meant the end of anything, it's just the beginning.
Marshall McLuhan
There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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There is no individualism in Eastern or oral cultures.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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It is possible to deal with the entire environment as a work of art.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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Advertising is an environmental striptease for a world of abundance.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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Anything that's popular is a rear-view image.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
Marshall McLuhan
It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
Marshall McLuhan
