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We become what we behold. We shape our tools and then our tools shape us.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Behold
Shape
Tools
Shapes
Become

More quotes by Marshall McLuhan

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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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The most human thing about us is our technology.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
Marshall McLuhan
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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All advertising advertises advertising.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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I don't necessarily agree with everything I say.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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The ignorance of how to use knowledge stockpiles exponentially.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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Publication is a self-invasion of privacy.
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Language is a form of organized stutter.
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The story begins only when the book closes.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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It is possible to deal with the entire environment as a work of art.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
Marshall McLuhan