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We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Behold
Shape
Tools
Shapes
Become
More quotes by Marshall McLuhan
Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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First we build the tools, then they build us.
Marshall McLuhan
The age of automation is going to be the age of do it yourself.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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I wouldn't have seen it if I hadn't believed it.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
Marshall McLuhan
The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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Anything that's popular is a rear-view image.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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The huge advantage of Canada is its backwardness.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
Marshall McLuhan
