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We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Become
Behold
Shape
Tools
Shapes
More quotes by Marshall McLuhan
All media are extensions of some human faculty- psychic or physical.
Marshall McLuhan
Don't ask whether it is right or wrong. Instead try to find out what is going on.
Marshall McLuhan
When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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I wouldn't have seen it if I hadn't believed it.
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Only the vanquished remember history.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
Marshall McLuhan
Affluence creates poverty.
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Fish did not discover water.
Marshall McLuhan
If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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Clear prose indicates the absence of thought.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
Marshall McLuhan
Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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It is possible to deal with the entire environment as a work of art.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
Marshall McLuhan
In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
Marshall McLuhan
