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We become what we behold. We shape our tools and then our tools shape us.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Behold
Shape
Tools
Shapes
Become

More quotes by Marshall McLuhan

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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Life. Consider the alternative.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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We are all robots when uncritically involved with our technologies.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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Diaper backward spells repaid. Think about it.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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The ignorance of how to use knowledge stockpiles exponentially.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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Electronic man has no physical body.
Marshall McLuhan