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A point of view can be a dangerous luxury when substituted for insight and understanding.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
View
Views
Attitude
Dangerous
Substituted
Opinion
Analytics
Understanding
Luxury
Point
Insight
Life
Data
More quotes by Marshall McLuhan
Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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Anything that's popular is a rear-view image.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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Diaper backward spells repaid. Think about it.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Our motor car is our supreme form of privacy when we are away from home.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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Clear prose indicates the absence of thought.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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On Spaceship Earth there are no passengers everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.
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The age of automation is going to be the age of do it yourself.
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A typewriter is a means of transcribing thought, not expressing it.
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