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All media exist to invest our lives with artificial perceptions and arbitrary values.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Arbitrary
Invest
Artificial
Perception
Exist
Media
Values
Lives
Perceptions

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Advertising is an environmental striptease for a world of abundance.
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Life. Consider the alternative.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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Obsolescence is the moment of superabundance.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Affluence creates poverty.
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The 'content' of any medium is always another medium.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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