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All media exist to invest our lives with artificial perceptions and arbitrary values.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Values
Lives
Perceptions
Arbitrary
Invest
Artificial
Perception
Exist
Media
More quotes by Marshall McLuhan
Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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It is the framework which changes with each new technology and not just the picture within the frame.
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Affluence creates poverty.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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The media have substituted themselves for the older world.
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All discoveries in art and science result from an accumulation of errors.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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We are all robots when uncritically involved with our technologies.
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Fish did not discover water.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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Electronic man has no physical body.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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There is no individualism in Eastern or oral cultures.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
Marshall McLuhan
