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All media exist to invest our lives with artificial perceptions and arbitrary values.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Lives
Perceptions
Arbitrary
Invest
Artificial
Perception
Exist
Media
Values
More quotes by Marshall McLuhan
Art is anything you can get away with.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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We don't know who discovered water, but we know it wasn't the fish.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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We have be-come irrevocably involved with, and responsible for, each other.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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I wouldn't have seen it if I hadn't believed it.
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Nobody can commit photography alone.
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First we shape our tools, thereafter they shape us
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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What goes on inside the school is an interruption of education.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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Most people are alive in an earlier time, but you must be alive in our own time.
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Publication is a self-invasion of privacy.
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