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All media exist to invest our lives with artificial perceptions and arbitrary values.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Invest
Artificial
Perception
Exist
Media
Values
Lives
Perceptions
Arbitrary

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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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... Their power to see environments as they really are.
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We are all robots when uncritically involved with our technologies.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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We have to find the environments in which it will be possible to live with our new inventions.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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Life. Consider the alternative.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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The global village is a place of very arduous interfaces and very abrasive situations.
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Most of our assumptions have outlived their uselessness.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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The new media are not bridges between man and nature - they are nature...
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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