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All media exist to invest our lives with artificial perceptions and arbitrary values.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Exist
Media
Values
Lives
Perceptions
Arbitrary
Invest
Artificial
Perception

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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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The new electronic independence re-creates the world in the image of a global village.
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I may be wrong, but I'm never in doubt.
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The name of a man is a numbing blow from which he never recovers.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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All advertising advertises advertising.
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A nomadic society cannot experience enclosed space.
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The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contactspainful and revolting.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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We don't know who discovered water, but we know it wasn't the fish.
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Obsolescence never meant the end of anything, it's just the beginning.
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Current illusion is that science has abolished all natural laws.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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