Summer is the sweet spot of the movie-going season -- and it's also peak season for Six Flags theme parks.

Six Flags has to be a destination, but it's got to be a place that you want to go to every single summer and you don't want to go just for a roller coaster or a new ride. We have to sell the experience and sell the image: clean, safe, friendly and fun. The parks are not necessarily all of those attributes, but they will be.