The scary thing is that in my lifetime, 95 per cent of the world's rhinos have been killed.

China is responsible for a lot of the major conservation issues we're facing. It's the main market for rhino horn. Tigers are being killed for tiger bone wine. They're driving the tropical timber trade and illegal logging in Indonesia, and the trade in tropical reef fish.

Nothing speaks louder than an evocative photograph that stirs the imagination, tugs at the heart strings and engages the mind.