I think one of the things about Peter Parker that is so great, and what has made him and Spider-Man last so long is he is a kid that we all feel connected to, he's not an alien, he's not a millionaire, he's just this kid that has trouble asking girls out.

When you get that opportunity to be honest and open with somebody, for the first time, and share things about yourself that you haven't been able to share before, that you might be scared of or ashamed about, that's really exhilarating, and I think that's something that people will really identify with.

Geeks are running the world, anyone who's seen The Social Network knows the dynamic has shifted, but what I think is iconic and timeless about Peter Parker is that he's an outsider, on the outside looking in, and that was something I thought was very important to protect.

I think that Spider-Man is a part of our culture. He's a perennial character. He's something that's constantly reexamined and there are so many versions of him in the comics that it was something that I thought that we could do cinematically. He belongs on the big screen.

I just like that dynamic in relationships in movies where they're kind of lovers as rivals, you know?

We're creating a different universe with different rules and a different tone and different villains. We were very careful to honor the iconography of Spider-Man, but we wanted to tell it in a new and different way [in the film].

It's very important to keep the emotions grounded, to keep the characters in some real place.

I was a Marvel guy. I started reading comics when I was a kid.

There's a punk rock quality to Peter Parker, that I identified with when I read the comics [Spider-Man], and that I really liked. He has this chip on his shoulder.

For me, there were a few things in the Spider-Man comics that I thought were really interesting. There's this story about Peter's parents and where he came from, and I thought that it was really interesting to explore the emotional consequence of someone whose parents had left them, at a very young age.

There's a bigger universe at hand.

I always remembered that when I saw people get married they got on a rocketship and went to Planet Happiness, Population: Them.

When you have to react to a lizard that's a tennis ball, it's a really, really difficult, tricky piece of craft.

Working with the actors, working with production designers, working with the creative people who surround the process is really fun, it's really inspiring and I take great pleasure in working with them. That's what's most fun about directing.

Earnestness can ferment into sentimentality.