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Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

Marc Ostrofsky

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Marc Ostrofsky
Age: 63
Born: 1961
Born: October 28
Entrepreneur
Writer
Nobody
Engine
Nothing
Engines
Important
Site
Every
Businesses
Online
Optimization
Marketing
Critically
Search
Penny
Spend
Pennies

More quotes by Marc Ostrofsky

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Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.
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There are hundreds of ways to make money using the Internet.
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In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
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Everyone knows what search engines are. But relatively few know how to use them effectively.
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Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.
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Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
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Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.
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Online business models are still evolving. New and different products and services pop up every day. This gives rise to supporting products and services. A business can make substantial profit by helping others execute their plans for making money.
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Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.
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Direct navigation traffic is by far the most highly targeted form of web traffic available.
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I have 5 teenage daughters, and I learned the hard way - it's difficult to talk to any person under the age of 25 without the presence of a cell phone.
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Internet entrepreneurs are using technology at every level of their company - from a one-person agency to a small firm, the newest technological advances are interwoven throughout every aspect of Internet-based businesses.
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Domain names and websites are Internet real estate.
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Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.
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The Internet produces new business models and also reinvents traditional business models.
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