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Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

Marc Ostrofsky

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Marc Ostrofsky
Age: 63
Born: 1961
Born: October 28
Entrepreneur
Writer
Marketing
Critically
Search
Penny
Spend
Pennies
Nobody
Engine
Nothing
Engines
Important
Site
Every
Businesses
Online
Optimization

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Direct navigation traffic is by far the most highly targeted form of web traffic available.
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Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
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There are hundreds of ways to make money using the Internet.
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In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
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Online business models are still evolving. New and different products and services pop up every day. This gives rise to supporting products and services. A business can make substantial profit by helping others execute their plans for making money.
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Domain names and websites are Internet real estate.
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Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.
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Internet entrepreneurs are using technology at every level of their company - from a one-person agency to a small firm, the newest technological advances are interwoven throughout every aspect of Internet-based businesses.
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Everyone knows what search engines are. But relatively few know how to use them effectively.
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