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One problem we discovered, for example, was that our create a new account button was in the wrong place...By simply moving it to the left side, mirroring the way people read, we saw a huge improvement in the way people used the site.
Marc Benioff
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Marc Benioff
Age: 60
Born: 1964
Born: September 25
Businessman
Businessperson
Chief Executive Officer
San Francisco County
California
Marc Russell Benioff
Way
Create
Discovered
People
Wrong
Accounts
Mirroring
Read
Saws
Button
Moving
Example
Buttons
Left
Side
Site
Place
Huge
Users
Used
Simply
Account
Problem
Sides
Improvement
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We believe in the art of war. We are trying to get our competition to attack us with angry, virulent energy, so we can transform that into larger market share.
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I think a critical part of being successful in our industry is having a beginner's mind
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Customers get vested in certain paradigms of computing, and those large vendors will try to keep those customers in those paradigms of computing for as long as possible. That's where you basically get the term cash cow.
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Journalists immediately think of me as a resource for a quote or comment because they know that I will be available to offer fresh insight and meet their deadlines.
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You need to have a beginner's mind to create bold innovation.
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The real joy in life comes from giving. It comes from service. It comes from doing things for other people. That is what is so powerful about this. Nothing will make you happier than giving.
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This is what our customers are asking for to take them to the next level and free them from the bondage of mainframe and client-server software.
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You have chosen the wrong path if it's not fun. And you are probably not taking enough risk if it's not hard and rocky sometimes.
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The only constant in the technology industry is change.
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Don't forget to do something for other people.
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I believe a balanced life is essential, and I try to make sure that all of our employees know that and live that way. It's crucial to me as a manager that I help ensure that our employees are as successful as our customers and partners.
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I don't look at business as a zero-sum game. I don't. I've never seen it play out that way in our industry, and I think you innovate and you add value, deliver value back to customers, and you get value back from the world.
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The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.
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