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What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Place
Happens
Two
Persuasion
Really
Context
People
Basic
Question
Takes
Talk

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We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.
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People are experience-rich and theory-poor. I help people organize / make sense of their experiences.
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Asian culture has a profoundly different relationship to work. It rewards people who are persistent.
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The face is not a secondary billboard for our internal feelings. It is an equal partner in the emotional process.
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Have you ever wondered... how religious movements get started? Usually, we think of them as a product of highly charismatic evangelists... but the spread of any new and contagious ideology also has a lot to do with the skillful use of group power.
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The key to good decision making is not knowledge... It's whether our work fulfills us.
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Our acquaintances—not our friends—are our greatest source of new ideas and information. the internet lets us exploit the power of these kinds of distant connections with marvellous efficiency.
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David Epstein, the author of the best book on athletics in recent memory - The Sports Gene - wrote to me to say that he thinks I'm being overly generous. He points out that, for years, there used to be an all-star challenge on television, in which the best professional athletes from a variety of sports competed in a kind of makeshift decat
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You don't manage a social wrong. You should be ending it.
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You can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.
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I don't want to be like the angry old guy in the corner who is always ranting and raving about the same things - but I don't mind doing that just a little bit!
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It's as if you were interested in fashion and your neighbor when you were growing up happened to be Giorgio Armani.
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..... it would be interesting to find out what goes on in that moment when someone looks at you and draws all sorts of conclusions.
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I'm totally engaging in cultural stereotyping, no question about it. But I think it's OK because I'm doing it for a reason, for a good reason.
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To build a better world we need to replace the patchwork of lucky breaks and arbitrary advantages today that determine success--the fortunate birth dates and the happy accidents of history--with a society that provides opportunities for all.
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We prematurely write off people as failures. We are too much in awe of those who succeed and far too dismissive of those who fail.
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What do we tell our children? Haste makes waste. Look before you leap. Stop and think. Don't judge a book by its cover. We believe that we are always better off gathering as much information as possible and spending as much time as possible in deliberation.
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What does it say about a society that it devotes more care and patience to the selection of those who handle its money than of those who handle its children?
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There is nothing more common than critics of journalists accusing them of practicing journalism. It is our function in the world to take things that are complicated and render them in a form that non-experts can follow and make sense of.
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Clear writing is universal. People talk about writing down to an audience or writing up to an audience I think that's nonsense. If you write in a way that is clear, transparent, and elegant, it will reach everyone.
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