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What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
Malcolm Gladwell
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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Talk
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Happens
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Persuasion
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More quotes by Malcolm Gladwell
Consistency is the most overrated of all human virtues... I'm someone who changes his mind all the time.
Malcolm Gladwell
Practice isn't the thing you do once you're good. It's the thing you do that makes you good.
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I know it sounds hard to believe, but habits laid down by our ancestors persist even after the conditions that created those habits have gone away.
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There's no idea that can't be explained to a thoughtful 14-year-old. If the thoughtful 14-year-old doesn't get it, it is your fault, not the 14-year-old's.
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Clear writing is universal. People talk about writing down to an audience or writing up to an audience I think that's nonsense. If you write in a way that is clear, transparent, and elegant, it will reach everyone.
Malcolm Gladwell
I don't want to be like the angry old guy in the corner who is always ranting and raving about the same things - but I don't mind doing that just a little bit!
Malcolm Gladwell
The first person who throws the rock is a lot more radical than a hundredth person.By the time the riot has attracted a hundred people, you don't have to be nearly as much of a daredevil or a hothead or committed or any of those things to want to engage in a riot.
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It is those who are successful, in other words, who are most likely to be given the kinds of special opportunities that lead to further success.
Malcolm Gladwell
When we become expert in something, our tastes grow more esoteric and complex.
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When it's easy to make money, you have no incentive to think about development of talent.
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The religious paradigm and the science fiction paradigm are different. Apologies to science fiction fans, but the paradigm there is to create a new world and describe it with a kind of specificity that we describe the world we inhabit. Religiosity, on the other hand, does none of that.
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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
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Instinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I making a judgment?' ... If you have no experience, then your instincts aren't any good.
Malcolm Gladwell
Change your mind about something significant every day.
Malcolm Gladwell
To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.
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Sometimes [genius] is just the thing that emerges after twenty years of working at your kitchen table.
Malcolm Gladwell
That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.
Malcolm Gladwell
Asian culture has a profoundly different relationship to work. It rewards people who are persistent.
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Those with health insurance are overinsured and their behavior is distorted by moral hazard. Those without health insurance use their own money to make decisions based on an assessment of their needs. The insured are wasteful. The uninsured are prudent. So what's the solution? Make the insured a little more like the uninsured.
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If there is one thing I learned by reading Epstein's The Sports Gene it is that world-class athletes are, by definition, abnormal: that is, the kind of person capable of competing at that level is necessarily very different from the rest of us physiologically. They are outliers.
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