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What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
Malcolm Gladwell
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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Question
Takes
Talk
Place
Happens
Persuasion
Two
Context
Really
Basic
People
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The people at the top don't work just harder or even much harder than everyone else. They work much, much harder.
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We don't know where our first impressions come from or precisely what they mean, so we don't always appreciate their fragility.
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Jenny Simpson loses her shoe in the women's fifteen hundred, with a lap and a half to go, destroying her chances to repeat as world champion, and she gives the most gracious interview afterward about how she's had a wonderful career already. Great for Jenny Simpson. Bad for the sport! We need drama!
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To build a better world we need to replace the patchwork of lucky breaks and arbitrary advantages today that determine success--the fortunate birth dates and the happy accidents of history--with a society that provides opportunities for all.
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There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.
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Innovation-the heart of the knowledge economy-is fundamentally social.
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The ethics of plagiarism have turned into the narcissism of small differences: because journalism cannot own up to its heavily derivative nature, it must enforce originality on the level of the sentence.
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One of the things I think the police have to do is to stop behaving like armies.
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Track is full of the absolute nicest and most polite athletes in all of sports, and where does it get us?
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Emotion is contagious.
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In a country that never wins anything: in Canada, if one of our athletes so much as makes the final in a World Championship, we declare a national holiday.
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I should point out that I have a picture of Asbel Kiprop as the screensaver on my phone. Is that embarrassing?
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Those with health insurance are overinsured and their behavior is distorted by moral hazard. Those without health insurance use their own money to make decisions based on an assessment of their needs. The insured are wasteful. The uninsured are prudent. So what's the solution? Make the insured a little more like the uninsured.
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Success has to do with deliberate practice. Practice must be focused, determined, and in an environment where there's feedback.
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If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.
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That was it! The whole Redwood City philosophy was based on a willingness to try harder than anyone else.
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You don't manage a social wrong. You should be ending it.
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I want to convince you that these kinds of personal explanations of success don't work. People don't rise from nothing....It is only by asking where they are from that we can unravel the logic behind who succeeds and who doesn't.
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People who bring transformative change have courage, know how to re-frame the problem and have a sense of urgency.
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The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
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