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What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
People
Basic
Question
Takes
Talk
Place
Happens
Two
Persuasion
Really
Context

More quotes by Malcolm Gladwell

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..... it would be interesting to find out what goes on in that moment when someone looks at you and draws all sorts of conclusions.
Malcolm Gladwell
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being able to act intelligently and instinctively in the moment is possible only after a long and rigorous of education and experience
Malcolm Gladwell
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It takes ten thousand hours to truly master anything. Time spent leads to experience experience leads to proficiency and the more proficient you are the more valuable you'll be.
Malcolm Gladwell
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A book, I was taught long ago in English class, is a living and breathing document that grows richer with each new reading.
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understanding the true nature of instinctive decision making requires us to be forgiving of those people trapped in circumstances where good judgment is imperiled.
Malcolm Gladwell
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That was it! The whole Redwood City philosophy was based on a willingness to try harder than anyone else.
Malcolm Gladwell
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There’s this powerful phrase in the legal world, “Difficult cases make bad law.” The exception is the difficult case. You can’t generalize them by definition. So although they are fascinating, they don’t solve any problem because they’re so one of a kind.
Malcolm Gladwell
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Father: 'Anything but journalism.' I rebelled.
Malcolm Gladwell
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We tend to credit those who create an idea, not those who perfect it, forgetting that it is often only in the perfection of an idea that true progress occurs. Putting sixty-four transistors on a chip allowed people to dream of the future. Putting four million transistors on a chip actually gave them the future.
Malcolm Gladwell
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The goal of storytelling should be to make stories as ubiquitous as music.
Malcolm Gladwell
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To build a better world we need to replace the patchwork of lucky breaks and arbitrary advantages today that determine success--the fortunate birth dates and the happy accidents of history--with a society that provides opportunities for all.
Malcolm Gladwell
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What does it say about a society that it devotes more care and patience to the selection of those who handle its money than of those who handle its children?
Malcolm Gladwell
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There is nothing more common than critics of journalists accusing them of practicing journalism. It is our function in the world to take things that are complicated and render them in a form that non-experts can follow and make sense of.
Malcolm Gladwell
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Those with health insurance are overinsured and their behavior is distorted by moral hazard. Those without health insurance use their own money to make decisions based on an assessment of their needs. The insured are wasteful. The uninsured are prudent. So what's the solution? Make the insured a little more like the uninsured.
Malcolm Gladwell
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I'm totally engaging in cultural stereotyping, no question about it. But I think it's OK because I'm doing it for a reason, for a good reason.
Malcolm Gladwell
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Consistency is the most overrated of all human virtues... I'm someone who changes his mind all the time.
Malcolm Gladwell
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if we can control the environment in which rapid cognition takes place, then we can control rapid cognition
Malcolm Gladwell
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Living a long life, the conventional wisdom at the time said, depended to a great extent on who we were-that is, our genes. It depended on the decisions we made-on what we chose to eat, and how much we chose to exercise, and how effectively we were treated by the medical system. No one was used to thinking about health in terms of community.
Malcolm Gladwell
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I know it sounds hard to believe, but habits laid down by our ancestors persist even after the conditions that created those habits have gone away.
Malcolm Gladwell
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We tell ourselves that skill is the precious resource and effort is the commodity. It's the other way around. Effort can trump ability-relentl ess effort is in fact something rarer than the ability to engage in some finely tuned act of motor coordination.
Malcolm Gladwell