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In a country that never wins anything: in Canada, if one of our athletes so much as makes the final in a World Championship, we declare a national holiday.
Malcolm Gladwell
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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
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Malcolm Timothy Gladwell
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Canada
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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
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By shifting the balance away from the individual we open the door for the individual. Because we make it obvious that anyone can do it given the right circumstance.
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I'm totally engaging in cultural stereotyping, no question about it. But I think it's OK because I'm doing it for a reason, for a good reason.
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