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The goal of storytelling should be to make stories as ubiquitous as music.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Ubiquitous
Goal
Stories
Music
Make

More quotes by Malcolm Gladwell

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Without the New York Times, there is no blog community. They'd have nothing to blog about.
Malcolm Gladwell
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The key to good decision making is not knowledge... It's whether our work fulfills us.
Malcolm Gladwell
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We tell ourselves that skill is the precious resource and effort is the commodity. It's the other way around. Effort can trump ability-relentl ess effort is in fact something rarer than the ability to engage in some finely tuned act of motor coordination.
Malcolm Gladwell
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Humans socialize in the largest groups of all primates because we are the only animals with brains large enough to handle the complexities of that social arrangement.
Malcolm Gladwell
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If you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.
Malcolm Gladwell
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The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.
Malcolm Gladwell
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The first person who throws the rock is a lot more radical than a hundredth person.By the time the riot has attracted a hundred people, you don't have to be nearly as much of a daredevil or a hothead or committed or any of those things to want to engage in a riot.
Malcolm Gladwell
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That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.
Malcolm Gladwell
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Our world requires that decisions be sourced and footnoted, and if we say how we feel, we must also be prepared to elaborate on why we feel that way...We need to respect the fact that it is possible to know without knowing why we know and accept that - sometimes - we're better off that way.
Malcolm Gladwell
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When writing, you can't break physical rules. You can't have people come back from the dead. That's cheating. I am a kind of narrative fundamentalist in many ways.
Malcolm Gladwell
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My writing model is my mother, who is a writer as well. She always valued clarity and simplicity above all else. If someone doesn't understand what you're writing, then everything else you do is superfluous. Irrelevant. If any thoughtful, curious reader finds what I do impenetrable, I've failed.
Malcolm Gladwell
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Father: 'Anything but journalism.' I rebelled.
Malcolm Gladwell
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There’s this powerful phrase in the legal world, “Difficult cases make bad law.” The exception is the difficult case. You can’t generalize them by definition. So although they are fascinating, they don’t solve any problem because they’re so one of a kind.
Malcolm Gladwell
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People can't do much about the fate part, but we can certainly do a lot about the man part.
Malcolm Gladwell
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If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.
Malcolm Gladwell
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Achievement is talent plus preparation. The problem with this view is that the closer psychologists look at the careers of the gifted, the smaller the role innate talent seems to play and the bigger the role preparation seems to play.
Malcolm Gladwell
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Bad improvisers block action, often with a high degree of skill. Good improvisers develop action.
Malcolm Gladwell
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I want to convince you that these kinds of personal explanations of success don't work. People don't rise from nothing....It is only by asking where they are from that we can unravel the logic behind who succeeds and who doesn't.
Malcolm Gladwell
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Instinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I making a judgment?' ... If you have no experience, then your instincts aren't any good.
Malcolm Gladwell
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Practice isn't the thing you do once you're good. It's the thing you do that makes you good.
Malcolm Gladwell