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The goal of storytelling should be to make stories as ubiquitous as music.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Ubiquitous
Goal
Stories
Music
Make

More quotes by Malcolm Gladwell

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Humans socialize in the largest groups of all primates because we are the only animals with brains large enough to handle the complexities of that social arrangement.
Malcolm Gladwell
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I don't want to be like the angry old guy in the corner who is always ranting and raving about the same things - but I don't mind doing that just a little bit!
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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm Gladwell
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I'm totally engaging in cultural stereotyping, no question about it. But I think it's OK because I'm doing it for a reason, for a good reason.
Malcolm Gladwell
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The difference isn't resources, it's attitude.
Malcolm Gladwell
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There are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world.
Malcolm Gladwell
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Have you ever wondered... how religious movements get started? Usually, we think of them as a product of highly charismatic evangelists... but the spread of any new and contagious ideology also has a lot to do with the skillful use of group power.
Malcolm Gladwell
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Success has to do with deliberate practice. Practice must be focused, determined, and in an environment where there's feedback.
Malcolm Gladwell
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I worry that track is going to enter into an impossibly complicated stage, where our understanding of the complexities of human physiology - and our ability to accentuate and exploit them - is going to make the notion of pure competition impossible.
Malcolm Gladwell
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Whenever we have something that we are good at--something we care about--that experience and passion fundamentally change the nature of our first impressions.
Malcolm Gladwell
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As human beings, we always expect everyday change to happen slowly and steadily, and for there to be some relationship between cause and effect.
Malcolm Gladwell
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Our unconscious is really good at quick decision-making - it often delivers a better answer than more deliberate and exhaustive ways of thinking.
Malcolm Gladwell
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I don't really collect books. I tend to lose interest in them the minute I've read them, so most of the books I've read are left in airplanes and hotel rooms.
Malcolm Gladwell
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If you think success is about so many more things and is so much more arbitrary, then you can be much more open to the idea that you can be Ben Fountain and publish your great book at forty-nine.
Malcolm Gladwell
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Outlier are those who have been given opportunities-- -and who have had the strength and presence of mind to seize them.
Malcolm Gladwell
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We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.
Malcolm Gladwell
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Our intuitions, as humans, aren't always very good. Changes that happen really suddenly, on the strength of the most minor of input, can be deeply confusing.
Malcolm Gladwell
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The first person who throws the rock is a lot more radical than a hundredth person.By the time the riot has attracted a hundred people, you don't have to be nearly as much of a daredevil or a hothead or committed or any of those things to want to engage in a riot.
Malcolm Gladwell
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People who are busy doing things - as opposed to people who are busy sitting around, like me, reading and having coffee in coffee shops -don't have opportunities to kind of collect and organize their experiences and make sense of them.
Malcolm Gladwell
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So long as the stereotype is used as a way of understanding how to fix the problem as opposed to demonizing a people or writing them off, then I think it's OK.
Malcolm Gladwell