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I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Littles
Fundamental
Little
Fundamentals
Many
Messages
Think
Crisis
Thinking
Attention
Community
Approaching
Actually
Competing
Problem
Marketing

More quotes by Malcolm Gladwell

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Have you ever wondered... how religious movements get started? Usually, we think of them as a product of highly charismatic evangelists... but the spread of any new and contagious ideology also has a lot to do with the skillful use of group power.
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Sometimes [genius] is just the thing that emerges after twenty years of working at your kitchen table.
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There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.
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When you're an underdog, you're forced to try things you would never otherwise have attempted.
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If you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.
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The injunction to be nice is used to deflect criticism and stifle the legitimate anger of dissent.
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[Norden] said, with the Mark 15 Norden bombsight, he could drop a bomb into a pickle barrel at 20,000 feet.
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The key to good decision making is not knowledge... It's whether our work fulfills us.
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Bad improvisers block action, often with a high degree of skill. Good improvisers develop action.
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The ethics of plagiarism have turned into the narcissism of small differences: because journalism cannot own up to its heavily derivative nature, it must enforce originality on the level of the sentence.
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The nature of athletic celebrity is increasingly moving away from the actual field of play.
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Asian culture has a profoundly different relationship to work. It rewards people who are persistent.
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What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
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There can be as much value in the blink of an eye as in months of rational analysis.
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I should point out that I have a picture of Asbel Kiprop as the screensaver on my phone. Is that embarrassing?
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If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
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So the first task of a police force is not to fight crime and enforce the law. It is to establish legitimacy with the law-abiding citizenry and then fight crime and enforce the law.
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Track is full of the absolute nicest and most polite athletes in all of sports, and where does it get us?
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What does it say about a society that it devotes more care and patience to the selection of those who handle its money than of those who handle its children?
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