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The Band-Aid solution is actually the best kind of solution because it involves solving a problem with the minimum amount of effort and time and cost.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
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There's no idea that can't be explained to a thoughtful 14-year-old. If the thoughtful 14-year-old doesn't get it, it is your fault, not the 14-year-old's.
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The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.
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if we can control the environment in which rapid cognition takes place, then we can control rapid cognition
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Change your mind about something significant every day.
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If everyone has to think outside the box, maybe it is the box that needs fixing.
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By shifting the balance away from the individual we open the door for the individual. Because we make it obvious that anyone can do it given the right circumstance.
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I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.
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So the first task of a police force is not to fight crime and enforce the law. It is to establish legitimacy with the law-abiding citizenry and then fight crime and enforce the law.
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If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
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So long as the stereotype is used as a way of understanding how to fix the problem as opposed to demonizing a people or writing them off, then I think it's OK.
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If you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.
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I've been in auditions without screens, and I can assure you that I was prejudiced. I began to listen with my eyes, and there is no way that your eyes don't affect your judgement. The only true way to listen is with your ears and your heart. (p.251)
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The great accomplishment of Jobs's life is how effectively he put his idiosyncrasies - his petulance, his narcissism, and his rudeness - in the service of perfection.
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Success is a function of persistence and doggedness and the willingness to work hard for twenty-two minutes to make sense of something that most people would give up on after thirty seconds.
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Cultural legacies are powerful forces. They have deep roots and long lives. They persist, generation after generation, virtually intact, even as the economic and social and demographic conditions that spawned them have vanished, and they play such a role in directing attitudes and behavior that we cannot make sense of our world without them.
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Consistency is the most overrated of all human virtues... I'm someone who changes his mind all the time.
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Policy is driven by more than politics, however. It is equally driven by ideas.
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I'm a purist: I start to wrinkle my nose when the Cold War ends.
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Courage is what you earn when you've been through the tough times and you discover they aren't so tough after all.
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We prematurely write off people as failures. We are too much in awe of those who succeed and far too dismissive of those who fail.
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