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Ideas and products and messages and behaviors spread just like viruses do.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Products
Behavior
Behaviors
Ideas
Viruses
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Falsehood
Disposition
Spread
Messages
Remains

More quotes by Malcolm Gladwell

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In the act of tearing something apart, you lose its meaning.
Malcolm Gladwell
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I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.
Malcolm Gladwell
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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
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The kinds of errors that cause plane crashes are invariably errors of teamwork and communication.
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Radio stations have constructed a narrow door[way], and that's because they don't understand how complex and paradoxical our snap judgments are. It's hard to measure new songs.
Malcolm Gladwell
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Cultural legacies are powerful forces. They have deep roots and long lives. They persist, generation after generation, virtually intact, even as the economic and social and demographic conditions that spawned them have vanished, and they play such a role in directing attitudes and behavior that we cannot make sense of our world without them.
Malcolm Gladwell
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Our unconscious is really good at quick decision-making - it often delivers a better answer than more deliberate and exhaustive ways of thinking.
Malcolm Gladwell
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Whenever we have something that we are good at--something we care about--that experience and passion fundamentally change the nature of our first impressions.
Malcolm Gladwell
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People who are busy doing things - as opposed to people who are busy sitting around, like me, reading and having coffee in coffee shops -don't have opportunities to kind of collect and organize their experiences and make sense of them.
Malcolm Gladwell
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One of the things I think the police have to do is to stop behaving like armies.
Malcolm Gladwell
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That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.
Malcolm Gladwell
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You can learn as much - or more - from one glance at a private space as you can from hours of exposure to a public face.
Malcolm Gladwell
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My earliest memories of my father are of seeing him work at his desk and realizing that he was happy. I did not know it then, but that was one of the most precious gifts a father can give his child.
Malcolm Gladwell
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Track is full of the absolute nicest and most polite athletes in all of sports, and where does it get us?
Malcolm Gladwell
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being able to act intelligently and instinctively in the moment is possible only after a long and rigorous of education and experience
Malcolm Gladwell
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The fact of being an underdog changes people in ways that we often fail to appreciate. It opens doors and creates opportunities and enlightens and permits things that might otherwise have seemed unthinkable.
Malcolm Gladwell
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To become a chess grandmaster also seems to take about ten years. (Only the legendary Bobby Fisher got to that elite level in less than that amount of time: it took him nine years.) And what's ten years? Well, it's roughly how long it takes to put in ten thousand hours of hard practice. Ten thousand hours is the magic number of greatness.
Malcolm Gladwell
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Humans socialize in the largest groups of all primates because we are the only animals with brains large enough to handle the complexities of that social arrangement.
Malcolm Gladwell
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You may hate Hillary Clinton and you may have good reason for hating Hillary Clinton, but Hillary Clinton is one person who even if she's elected will be gone one day and you still have the task of keeping American democracy going.
Malcolm Gladwell
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Bad improvisers block action, often with a high degree of skill. Good improvisers develop action.
Malcolm Gladwell