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Ideas and products and messages and behaviors spread just like viruses do.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Products
Behavior
Behaviors
Ideas
Viruses
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More quotes by Malcolm Gladwell

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So the first task of a police force is not to fight crime and enforce the law. It is to establish legitimacy with the law-abiding citizenry and then fight crime and enforce the law.
Malcolm Gladwell
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We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.
Malcolm Gladwell
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People who bring transformative change have courage, know how to re-frame the problem and have a sense of urgency.
Malcolm Gladwell
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What interests me about fiction is plot. And what interests me about plot is whether someone tells a story that moves me within the constraints of storytelling. And I have narrowly defined storytelling.
Malcolm Gladwell
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A fan is always an outsider. Most sportswriters are not, by this definition, fans. They capitalize on access to athletes. They spoke to Kobe last night, and Kobe says his finger is going to be fine. They spent three days fly-fishing with Brett Favre in March, and Brett says he's definitely coming back for another season.
Malcolm Gladwell
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Practice isn't the thing you do once you're good. It's the thing you do that makes you good.
Malcolm Gladwell
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People can't do much about the fate part, but we can certainly do a lot about the man part.
Malcolm Gladwell
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People are experience-rich and theory-poor. I help people organize / make sense of their experiences.
Malcolm Gladwell
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I don't really collect books. I tend to lose interest in them the minute I've read them, so most of the books I've read are left in airplanes and hotel rooms.
Malcolm Gladwell
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Incompetence annoys me. Overconfidence terrifies me.
Malcolm Gladwell
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I worry that track is going to enter into an impossibly complicated stage, where our understanding of the complexities of human physiology - and our ability to accentuate and exploit them - is going to make the notion of pure competition impossible.
Malcolm Gladwell
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If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
Malcolm Gladwell
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I have a new way of doing things, and I don’t care if you think I’m crazy.
Malcolm Gladwell
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You don't manage a social wrong. You should be ending it.
Malcolm Gladwell
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There can be as much value in the blink of an eye as in months of rational analysis.
Malcolm Gladwell
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We tend to credit those who create an idea, not those who perfect it, forgetting that it is often only in the perfection of an idea that true progress occurs. Putting sixty-four transistors on a chip allowed people to dream of the future. Putting four million transistors on a chip actually gave them the future.
Malcolm Gladwell
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When writing, you can't break physical rules. You can't have people come back from the dead. That's cheating. I am a kind of narrative fundamentalist in many ways.
Malcolm Gladwell
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There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.
Malcolm Gladwell
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Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness.
Malcolm Gladwell
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understanding the true nature of instinctive decision making requires us to be forgiving of those people trapped in circumstances where good judgment is imperiled.
Malcolm Gladwell