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Ideas and products and messages and behaviors spread just like viruses do.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Messages
Remains
Products
Behavior
Behaviors
Ideas
Viruses
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Falsehood
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Spread

More quotes by Malcolm Gladwell

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Activism that challenges the status quo, that attacks deeply rooted problems, is not for the faint of heart.
Malcolm Gladwell
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There's no idea that can't be explained to a thoughtful 14-year-old. If the thoughtful 14-year-old doesn't get it, it is your fault, not the 14-year-old's.
Malcolm Gladwell
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Change your mind about something significant every day.
Malcolm Gladwell
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It takes ten thousand hours to truly master anything. Time spent leads to experience experience leads to proficiency and the more proficient you are the more valuable you'll be.
Malcolm Gladwell
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Does that mean we should give up? Probably. But there are two issues worth considering. The first is - is it really true that drugs destroy the integrity of the game?
Malcolm Gladwell
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So long as the stereotype is used as a way of understanding how to fix the problem as opposed to demonizing a people or writing them off, then I think it's OK.
Malcolm Gladwell
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There are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world.
Malcolm Gladwell
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For every romantic possiblity, no matter how robust, there exists at least one equal and opposite sentence, phrase, or word capable of extinguishing it.
Malcolm Gladwell
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Sometimes constraints actually create success. Not being able to swim made me run. And running taught me the discipline I needed as a writer.
Malcolm Gladwell
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understanding the true nature of instinctive decision making requires us to be forgiving of those people trapped in circumstances where good judgment is imperiled.
Malcolm Gladwell
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When it's easy to make money, you have no incentive to think about development of talent.
Malcolm Gladwell
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Humans socialize in the largest groups of all primates because we are the only animals with brains large enough to handle the complexities of that social arrangement.
Malcolm Gladwell
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When writing, you can't break physical rules. You can't have people come back from the dead. That's cheating. I am a kind of narrative fundamentalist in many ways.
Malcolm Gladwell
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The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Malcolm Gladwell
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A radical and transformative thought goes nowhere without the willingness to challenge convention.
Malcolm Gladwell
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being able to act intelligently and instinctively in the moment is possible only after a long and rigorous of education and experience
Malcolm Gladwell
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The first person who throws the rock is a lot more radical than a hundredth person.By the time the riot has attracted a hundred people, you don't have to be nearly as much of a daredevil or a hothead or committed or any of those things to want to engage in a riot.
Malcolm Gladwell
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The Rule of 150 says that congregants of a rapidly expanding church, or the members of a social club, or anyone in a group activity banking on the epidemic spread of shared ideals needs to be particularly cognizant of the perils of the bigness. Crossing the 150 line is a small change that can make a big difference.
Malcolm Gladwell
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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm Gladwell
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If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.
Malcolm Gladwell