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Ideas and products and messages and behaviors spread just like viruses do.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Messages
Remains
Products
Behavior
Behaviors
Ideas
Viruses
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Spread

More quotes by Malcolm Gladwell

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Acquaintances represent a source of social power, and the more acquaintances you have the more powerful you are.
Malcolm Gladwell
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Trump is an innovator who has shown how out of step the political establishment was. Which I think, probably, in the long term will be healthy. We have to figure out how to reinvigorate our political institutions and he's demonstrating to us the urgency of that task.
Malcolm Gladwell
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The religious paradigm and the science fiction paradigm are different. Apologies to science fiction fans, but the paradigm there is to create a new world and describe it with a kind of specificity that we describe the world we inhabit. Religiosity, on the other hand, does none of that.
Malcolm Gladwell
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Poverty is not deprivation, it is isolation.
Malcolm Gladwell
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People don't rise from nothing.
Malcolm Gladwell
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I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.
Malcolm Gladwell
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Success is a function of persistence and doggedness and the willingness to work hard.
Malcolm Gladwell
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I should point out that I have a picture of Asbel Kiprop as the screensaver on my phone. Is that embarrassing?
Malcolm Gladwell
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If you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.
Malcolm Gladwell
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Incompetence annoys me. Overconfidence terrifies me.
Malcolm Gladwell
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It wasn't an excuse. It was a fact. He'd had to make his way alone, and no one - not rock stars, not professional athletes, not software billionaires, and not even geniuses - ever makes it alone.
Malcolm Gladwell
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If you don't contradict yourself on a regular basis, then you're not thinking.
Malcolm Gladwell
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Practice isn't the thing you do once you're good. It's the thing you do that makes you good.
Malcolm Gladwell
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An incredibly high percentage of successful entrepreneurs are dyslexic. That's one of the little-known facts.
Malcolm Gladwell
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There are lots of issues more important than where billionaires donate their money.
Malcolm Gladwell
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That was it! The whole Redwood City philosophy was based on a willingness to try harder than anyone else.
Malcolm Gladwell
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We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.
Malcolm Gladwell
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The conventional wisdom is often wrong. Crime didn't keep soaring in the 1990s, money alone doesn't win elections, and - surprise - drinking eight glasses of water a day has never actually been shown to do a thing for your health. Conventional wisdom is often shoddily formed and devilishly difficult to see through, but it can be done.
Malcolm Gladwell
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The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.
Malcolm Gladwell
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I have a new way of doing things, and I don’t care if you think I’m crazy.
Malcolm Gladwell