Quote

What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus.

Malcolm Gladwell

Change background

T
T
T

Change font

TAGS & TOPICS

Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Must
Successful
Underlie
Kind
Possible
Impetus
People
Belief
Bedrock
Face
Epidemics
Faces
Radically
Ends
Transform
Change
Beliefs
Right
Behavior

More quotes by Malcolm Gladwell

Image
A book, I was taught long ago in English class, is a living and breathing document that grows richer with each new reading.
Malcolm Gladwell
Image
The great accomplishment of Jobs's life is how effectively he put his idiosyncrasies - his petulance, his narcissism, and his rudeness - in the service of perfection.
Malcolm Gladwell
Image
If you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.
Malcolm Gladwell
Image
The Band-Aid solution is actually the best kind of solution because it involves solving a problem with the minimum amount of effort and time and cost.
Malcolm Gladwell
Image
To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.
Malcolm Gladwell
Image
We don't know where our first impressions come from or precisely what they mean, so we don't always appreciate their fragility.
Malcolm Gladwell
Image
You don't manage a social wrong. You should be ending it.
Malcolm Gladwell
Image
Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.
Malcolm Gladwell
Image
All artists have to do that at a certain point. This shift that has to happen between the initial moment of creation and then the consideration of what has been created.
Malcolm Gladwell
Image
The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
Malcolm Gladwell
Image
The key to good decision making is not knowledge... It's whether our work fulfills us.
Malcolm Gladwell
Image
Those with health insurance are overinsured and their behavior is distorted by moral hazard. Those without health insurance use their own money to make decisions based on an assessment of their needs. The insured are wasteful. The uninsured are prudent. So what's the solution? Make the insured a little more like the uninsured.
Malcolm Gladwell
Image
The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Malcolm Gladwell
Image
If you think advantage lies in resources, then you think the best educational system is the one that spends the most money.
Malcolm Gladwell
Image
What do we tell our children? Haste makes waste. Look before you leap. Stop and think. Don't judge a book by its cover. We believe that we are always better off gathering as much information as possible and spending as much time as possible in deliberation.
Malcolm Gladwell
Image
By shifting the balance away from the individual we open the door for the individual. Because we make it obvious that anyone can do it given the right circumstance.
Malcolm Gladwell
Image
If there is one thing I learned by reading Epstein's The Sports Gene it is that world-class athletes are, by definition, abnormal: that is, the kind of person capable of competing at that level is necessarily very different from the rest of us physiologically. They are outliers.
Malcolm Gladwell
Image
It's as if you were interested in fashion and your neighbor when you were growing up happened to be Giorgio Armani.
Malcolm Gladwell
Image
What interests me about fiction is plot. And what interests me about plot is whether someone tells a story that moves me within the constraints of storytelling. And I have narrowly defined storytelling.
Malcolm Gladwell
Image
Consistency is the most overrated of all human virtues... I'm someone who changes his mind all the time.
Malcolm Gladwell