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The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Malcolm Gladwell
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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Answer
Tipping
Particular
Epidemic
Answers
Epidemics
Success
Heavily
Social
Involvement
Kind
Gifts
People
Rare
Dependent
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Innovation-the heart of the knowledge economy-is fundamentally social.
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If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.
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The Rule of 150 says that congregants of a rapidly expanding church, or the members of a social club, or anyone in a group activity banking on the epidemic spread of shared ideals needs to be particularly cognizant of the perils of the bigness. Crossing the 150 line is a small change that can make a big difference.
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Acquaintances represent a source of social power, and the more acquaintances you have the more powerful you are.
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It is those who are successful, in other words, who are most likely to be given the kinds of special opportunities that lead to further success.
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It takes ten thousand hours to truly master anything. Time spent leads to experience experience leads to proficiency and the more proficient you are the more valuable you'll be.
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Sometimes [genius] is just the thing that emerges after twenty years of working at your kitchen table.
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We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.
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The goal of storytelling should be to make stories as ubiquitous as music.
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I don't really collect books. I tend to lose interest in them the minute I've read them, so most of the books I've read are left in airplanes and hotel rooms.
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There are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world.
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Every cop will tell you that their real job is being a social worker. That's what they do all day. The large majority of police officers in this country never even draw their gun, let alone fire it. They do conflict resolution, right? And if that's their job, why do they need to look like they're an occupying force?
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The key to good decision making is not knowledge... It's whether our work fulfills us.
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Whenever we have something that we are good at--something we care about--that experience and passion fundamentally change the nature of our first impressions.
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If you don't contradict yourself on a regular basis, then you're not thinking.
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What is learned out of hard work and trial is inevitably more powerful than what is learned easily.
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If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken, and the sense of anarchy will spread from the building to the street on which it faces, sending a signal that anything goes.
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I want to convince you that these kinds of personal explanations of success don't work. People don't rise from nothing....It is only by asking where they are from that we can unravel the logic behind who succeeds and who doesn't.
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There is nothing more common than critics of journalists accusing them of practicing journalism. It is our function in the world to take things that are complicated and render them in a form that non-experts can follow and make sense of.
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All artists have to do that at a certain point. This shift that has to happen between the initial moment of creation and then the consideration of what has been created.
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