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The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.
Malcolm Gladwell
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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Particular
Epidemic
Answers
Epidemics
Success
Heavily
Social
Involvement
Kind
Gifts
People
Rare
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Tipping
More quotes by Malcolm Gladwell
It's very hard to find someone who's successful and dislikes what they do.
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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
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Bad improvisers block action, often with a high degree of skill. Good improvisers develop action.
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being able to act intelligently and instinctively in the moment is possible only after a long and rigorous of education and experience
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What is learned out of hard work and trial is inevitably more powerful than what is learned easily.
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There are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world.
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We cling to the idea that success is a simple function of individual merit and that the world in which we all grow up and the rules we choose to write as a society don't matter at all.
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Of the great entrepreneurs of this era, people will have forgotten Steve Jobs.
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As human beings, we always expect everyday change to happen slowly and steadily, and for there to be some relationship between cause and effect.
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Living a long life, the conventional wisdom at the time said, depended to a great extent on who we were-that is, our genes. It depended on the decisions we made-on what we chose to eat, and how much we chose to exercise, and how effectively we were treated by the medical system. No one was used to thinking about health in terms of community.
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Courage is what you earn when you've been through the tough times and you discover they aren't so tough after all.
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I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.
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...mediocre people find their way into positions of authority...because when it comes to even the most important positions, our selection decisions are a good deal less rational than we think.
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Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.
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Ideas and products and messages and behaviors spread just like viruses do.
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The people at the top don't work just harder or even much harder than everyone else. They work much, much harder.
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Nobody accomplishes success by themselves.
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Innovation-the heart of the knowledge economy-is fundamentally social.
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What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus.
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It wasn't an excuse. It was a fact. He'd had to make his way alone, and no one - not rock stars, not professional athletes, not software billionaires, and not even geniuses - ever makes it alone.
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