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The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
People
Rare
Dependent
Answer
Tipping
Particular
Epidemic
Answers
Epidemics
Success
Heavily
Social
Involvement
Kind
Gifts

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Incompetence annoys me. Overconfidence terrifies me.
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Our intuitions, as humans, aren't always very good. Changes that happen really suddenly, on the strength of the most minor of input, can be deeply confusing.
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What happens when two people talk? That is really the basic question here, because, that's the basic context in which all persuasion takes place.
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I would say first of all, anyone who wants to challenge the status quo always gets that response. Ninety percent of the time, that's just bull. That's just the way in which people choose to prop up their own privilege or their own particular position. So mostly I shrug it off.
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We prematurely write off people as failures. We are too much in awe of those who succeed and far too dismissive of those who fail.
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If you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.
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You need to have the ability to gracefully navigate the world.
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Sometimes [genius] is just the thing that emerges after twenty years of working at your kitchen table.
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By shifting the balance away from the individual we open the door for the individual. Because we make it obvious that anyone can do it given the right circumstance.
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Clear writing is universal. People talk about writing down to an audience or writing up to an audience I think that's nonsense. If you write in a way that is clear, transparent, and elegant, it will reach everyone.
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It takes ten thousand hours to truly master anything. Time spent leads to experience experience leads to proficiency and the more proficient you are the more valuable you'll be.
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Ideas and products and messages and behaviors spread just like viruses do.
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Consistency is the most overrated of all human virtues... I'm someone who changes his mind all the time.
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It wasn't an excuse. It was a fact. He'd had to make his way alone, and no one - not rock stars, not professional athletes, not software billionaires, and not even geniuses - ever makes it alone.
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The ethics of plagiarism have turned into the narcissism of small differences: because journalism cannot own up to its heavily derivative nature, it must enforce originality on the level of the sentence.
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Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head.
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People can't do much about the fate part, but we can certainly do a lot about the man part.
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