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If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Needs
Behavior
People
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Nurtured
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Belief
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More quotes by Malcolm Gladwell

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If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken, and the sense of anarchy will spread from the building to the street on which it faces, sending a signal that anything goes.
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if we can control the environment in which rapid cognition takes place, then we can control rapid cognition
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If there is one thing I learned by reading Epstein's The Sports Gene it is that world-class athletes are, by definition, abnormal: that is, the kind of person capable of competing at that level is necessarily very different from the rest of us physiologically. They are outliers.
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When we become expert in something, our tastes grow more esoteric and complex.
Malcolm Gladwell
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understanding the true nature of instinctive decision making requires us to be forgiving of those people trapped in circumstances where good judgment is imperiled.
Malcolm Gladwell
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We don't know where our first impressions come from or precisely what they mean, so we don't always appreciate their fragility.
Malcolm Gladwell
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People who are busy doing things - as opposed to people who are busy sitting around, like me, reading and having coffee in coffee shops -don't have opportunities to kind of collect and organize their experiences and make sense of them.
Malcolm Gladwell
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The injunction to be nice is used to deflect criticism and stifle the legitimate anger of dissent.
Malcolm Gladwell
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If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
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Courage is what you earn when you've been through the tough times and you discover they aren't so tough after all.
Malcolm Gladwell
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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.
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I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.
Malcolm Gladwell
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The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.
Malcolm Gladwell
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The kinds of errors that cause plane crashes are invariably errors of teamwork and communication.
Malcolm Gladwell
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We tell ourselves that skill is the precious resource and effort is the commodity. It's the other way around. Effort can trump ability-relentl ess effort is in fact something rarer than the ability to engage in some finely tuned act of motor coordination.
Malcolm Gladwell
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Whenever we have something that we are good at--something we care about--that experience and passion fundamentally change the nature of our first impressions.
Malcolm Gladwell
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Success has to do with deliberate practice. Practice must be focused, determined, and in an environment where there's feedback.
Malcolm Gladwell
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An incredibly high percentage of successful entrepreneurs are dyslexic. That's one of the little-known facts.
Malcolm Gladwell
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You need to have the ability to gracefully navigate the world.
Malcolm Gladwell
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The people at the top don't work just harder or even much harder than everyone else. They work much, much harder.
Malcolm Gladwell