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That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.

Malcolm Gladwell

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Malcolm Gladwell
Age: 61
Born: 1963
Born: September 3
Journalist
Screenwriter
Sociologist
Writer
Malcolm Timothy Gladwell
Firsts
Contagious
First
Movements
Many
Paradox
Movement
Create
Tipping
Small
Epidemic
Often
Epidemics
Order
Sociology

More quotes by Malcolm Gladwell

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Activism that challenges the status quo, that attacks deeply rooted problems, is not for the faint of heart.
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My writing model is my mother, who is a writer as well. She always valued clarity and simplicity above all else. If someone doesn't understand what you're writing, then everything else you do is superfluous. Irrelevant. If any thoughtful, curious reader finds what I do impenetrable, I've failed.
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There can be as much value in the blink of an eye as in months of rational analysis.
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It wasn't an excuse. It was a fact. He'd had to make his way alone, and no one - not rock stars, not professional athletes, not software billionaires, and not even geniuses - ever makes it alone.
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The fact of being an underdog changes people in ways that we often fail to appreciate. It opens doors and creates opportunities and enlightens and permits things that might otherwise have seemed unthinkable.
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Does that mean we should give up? Probably. But there are two issues worth considering. The first is - is it really true that drugs destroy the integrity of the game?
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Instinct is the gift of experience. The first question you have to ask yourself is, 'On what basis am I making a judgment?' ... If you have no experience, then your instincts aren't any good.
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I've always been baffled by how much we over-rate the statistically insignificant differences that separate competitors at the top end of the distribution.
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To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.
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The conventional wisdom is often wrong. Crime didn't keep soaring in the 1990s, money alone doesn't win elections, and - surprise - drinking eight glasses of water a day has never actually been shown to do a thing for your health. Conventional wisdom is often shoddily formed and devilishly difficult to see through, but it can be done.
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Trump is an innovator who has shown how out of step the political establishment was. Which I think, probably, in the long term will be healthy. We have to figure out how to reinvigorate our political institutions and he's demonstrating to us the urgency of that task.
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If we think about emotion this way - as outside-in, not inside out - it is possible to understand how some people can have an enormous amount of influence over others. Some of us, after all, are very good at expressiing emotions and feelings, which means that we are far more emotionally contagious than the rest of us.
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Nobody accomplishes success by themselves.
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Success has to do with deliberate practice. Practice must be focused, determined, and in an environment where there's feedback.
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If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.
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I want to convince you that these kinds of personal explanations of success don't work. People don't rise from nothing....It is only by asking where they are from that we can unravel the logic behind who succeeds and who doesn't.
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Bad improvisers block action, often with a high degree of skill. Good improvisers develop action.
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I would say first of all, anyone who wants to challenge the status quo always gets that response. Ninety percent of the time, that's just bull. That's just the way in which people choose to prop up their own privilege or their own particular position. So mostly I shrug it off.
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The kinds of errors that cause plane crashes are invariably errors of teamwork and communication.
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Whenever we have something that we are good at--something we care about--that experience and passion fundamentally change the nature of our first impressions.
Malcolm Gladwell